We are a team of creatives with a shared interest in leveraging media technology to help companies extend their brand. Our passion is rooted in the creation of interconnected stories that draw attention to a brand in unexpected ways.
"Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling, cross-media seriality) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchises, sequels, or adaptations." - Wikipedia
Watch the short video about branding and transmedia >>>
"Transmedia storytelling uses multiple media platforms tell a narrative across time. Each media piece—whether it’s a comic, novels, video games, mobile apps, or a film—functions as a standalone story experience—complete and satisfying. Like a giant puzzle, each piece also contributes to a larger narrative. The process is cumulative and each piece adds richness and detail to the story world, such as character backstories and secondary plotlines.Transmedia storytelling is fully participatory. The audience becomes actively involved, elevated to social and creative collaborators. They become stakeholders in the transmedia experience alongside the brand or cause. The unfolding story design creates the motivation to engage with other participants, seek out other parts of the story, and contribute to the narrative by adding content. Transmedia stories can be simple, across a few low-tech media platforms or break down the barriers between the story and reality by bringing the narrative out into the real world, in the form of complex and exciting alternative reality games (ARGs), where participants engage with narrative elements and characters using real world locations as part of the storyworld."
-- Dr. Pamela Rutledge
Why should I use transmedia?
Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels
Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base
Transmedia storytelling redefines ROI, extends brand shelf-life, and can create value-added IP assets and ancillary revenue streams.
Our core team of collaborators and partners is made up of a diverse group of professionals with a shared interest in leveraging transmedia storytelling concepts and approaches to help brands grow. With over 20 years combined experience and a network of professionals at our disposal, we're able to meet all your needs.
Your time is valuable and we understand how important that is to you. Please take a moment and submit your information. We'll be in touch within 48 hours. If you need to speak to us right away, please call.* Denotes REQUIRED field.
In one of his greatest remarks, Dale Carnegie said: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
In 1895, John Deere launched a magazine to provide information to farmers on how to become more profitable. The magazine is still in circulation today, reaching 1.5 million readers in 40 countries in 12 different languages. Helping your audience grow and improve is always in fashion.
“Make the customer the hero of your story.” That’s the central idea of marketer Ann Handley. Her suggestions to do this including content curation, user-generated content and using social media to tell bigger stories.
Whether you are a 501(c)3 non-profit or a for profit business; whether you are just getting started or a mature business, getting recognition can make the difference between meeting a goal or having to work harder.